Standard 12 oz can/Multipack Package Design, 5.125 X 5.1875 X 4.625 inches

This package needed to catch the eye of it’s target audience in an oversaturated soda market. Inspired by 70’s camp which itself was inspired by mid century modern design, this approach is meant to resonate with the brand’s niche demographic.

Branding & Digital Promotion

The intent behind this project was to create a brand identity for Kojipop, a cherry soda sweetenened by koji fermentation. Pastel colors, a custom logotype, and simple patterns  were designed to create a brand identity that spoke to the unique qualities of  the product and demographic.